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Home >> Case Studies

Customer Experiences: Competitor Item Matching

Thanks to data ladder we cut the amount of time needed to match our products to the competition by 75%! This has had a profound impact on our

new product rollouts and revenue.

A Fortune 500 Distributor had regularly tried to match its products to several of competitors. The problem was the large amount of products, over 100 thousand per competitor. Previously the matching had been done manually or simply skipped.

The entire process usually took our Product management team 3 months to
complete, even then only about a fifth of our products were matched and

analyzed.

With Data Ladder’s powerful Data Match software the process for identifying and flagging keywords was automated across all competitors catalogs, saving valuable time and giving the company a complete view of how they measure up to the competition for the first time.

Customer Experiences: Acquisition Data Integration

We have been in (an) acquisition phase for the past few years and have had a lot of trouble integrating new systems. Customer, Vendor, and Item masters all need to be matched up and have the duplicates identified. With Data Ladder this process now takes a matter of hours, where it used to take

weeks.

A Fortune 500 Industrial Manufacturer had been buying additional businesses for several years. Each time a new business was purchased it took months to determine what the common customers where, common vendors, and common items. By speeding up this process the company was able to recognize the benefits of the acquisitions much sooner by up selling brand new customers, getting better leverage with shared vendors, and eliminating duplicate items from the new combined offering.