The Importance Of A Thoughtful Merge Purge Strategy

September 5, 2009 by · Leave a Comment
Filed under: Merge Purge 

The importance of a thoughtful merge purge strategy

Merge Purge is the process of combining two or more lists or files, simultaneously identifying and/or combining duplicates and eliminating (Purging) unwanted records. The purpose of merge/purge is to clean the underlying data set to achieve productivity improvements, save on duplicate mailings, and increase customer satisfaction.
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