Stop Seeing Double with Your Email Marketing Program

Creating and sending professional emails for many businesses is an integral part of the online marketing puzzle. From HTML emails and autoresponders to surveys and event invitations, an effective email marketing program can certainly provide streamlined communications from a company to a customer.

But what happens when an email marketing program isn’t so streamlined? When a potential customer gets two of the same emails in the same day? Unfortunately, your email can be
perceived as spam and lead to unwanted consequences. Duplicate emails are not only frustrating for the recipient, but for the company sending the email as well.

Causes of duplicate email issues can arise from several problems.

• Multiple subscriptions to a mailing list
• Messages matching more than one rule or filter within the software
• Potentially corrupt files
• More than one account or profile configured

Usually the company doesn’t realize that they need to remove duplicate emails until they begin seeing the removal requests from the recipients. Luckily, this problem has an easy solution. Here at DataLadder, we help clients remove duplicate emails from their marketing list.

Our high powered software package offers an easy way to manage and maintain your email addresses quickly and easily. Intuitive and user-friendly, our software can remove duplicate emails in addition to maintaining a clean, smart list.

Avoid embarrassing situations with your customers!  Contact our sales department for more information on our software suite.

Email Marketing That Truly Delivers

A recent article in BtoB Magazine highlighted the benefits of data quality in email marketing campaigns.

How effective can your email marketing campaign truly be if it isn’t delivering what you want – to who you want? The article highlights some valid points that can help improve the data quality of your email marketing campaign:

• Limit email bounces and spam complaints through double opt-in
• Segment inactive users for a welcome back campaign, and determine interest from response rate
• Manage data hygiene through removing duplicates, inactive or incorrect addresses

It’s more than just about growing your business…it is also about reputation management with your most important people – your customers.

Data Ladder can help maintain your reputation and your data hygiene through regular data cleansing services.

Download Free Trial  or Contact us today for a consultation.

Why Email Cleaning is Crucial to Effective Correspondence

Email has grown from a mere messaging medium to something indispensable in the corporate arena. Especially, official communication in the corporate sector happens through an organization’s mailing system. Though everything, from important decision-making to strategy-planning, happen in a matter of clicking send/receive/forward from your desktop, maintaining an effective email system is not as easy as it sounds. Read more