Why Email Cleaning is Crucial to Effective Correspondence

Email has grown from a mere messaging medium to something indispensable in the corporate arena. Especially, official communication in the corporate sector happens through an organization’s mailing system. Though everything, from important decision-making to strategy-planning, happen in a matter of clicking send/receive/forward from your desktop, maintaining an effective email system is not as easy as it sounds. Read more

The Importance Of A Thoughtful Merge Purge Strategy

The importance of a thoughtful merge purge strategy

Merge Purge is the process of combining two or more lists or files, simultaneously identifying and/or combining duplicates and eliminating (Purging) unwanted records. The purpose of merge/purge is to clean the underlying data set to achieve productivity improvements, save on duplicate mailings, and increase customer satisfaction.
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Getting a Real Return from your Data Quality / Data Cleansing Initiative

Getting a Real Return from your Data Quality / Data Cleansing Initiative

Some important basic areas that we will cover:

ROI: Return on Investment is a simple measurement of the success of a project. You need to know two pieces

Investment: How much the project will cost and how to get the best deal

Return: How much the project will return and how to maximize return Read more

Why Data Quality and Data Cleansing Projects Fail

Data Quality and Cleansing initiatives are essential to improving overall operational and IT effectiveness. However many efforts do not get off the ground and get stalled before they really start. Read more