Address standardization software

Improve the validity and consistency of address data with intuitive, automated standardization according to USPS database. Increase delivery rates, minimize returned mails, and earn your customers’ trust.
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Definition

What is address standardization?

Address standardization (or address normalization) is the process of checking the format of addresses against an authoritative database – such as USPS in the US – and converting address information into acceptable, standardized format.

A standardized address is correctly spelled out, formatted, abbreviated, geocoded, as well as appended with accurate ZIP+4 values. Standardized address information is important to ensure reliable deliveries and shipment, and effective direct mail campaigns based on customer location.

Process

How does address standardization work?

Profile and clean addresses

Run validity and correctness checks on address information, and fix misspellings, invalid numbers or letters, wrong abbreviations, incorrect punctuation, etc.

Geocoding

Compute the latitudinal and longitudinal geocodes for the address, as well as identify the 5-digit zip code along with the 4-digit route within delivery area.

Parse addressees

Identify various components present in the address line such as street numbers and names, pre- and post-directions, zip codes, postal codes, city, state, and country.

Reformat addresses

Combine and merge the cleaned, parsed, and geocoded components, and build address information in the required and acceptable format, as approved by authoritative entities like the USPS.

Solution

Let Data Ladder handle your address standardization

See DataMatch Enterprise at work

DataMatch Enterprise is a highly visual and intuitive, CASS-certified address standardization and verification software, that offers you a complete data quality framework to profile, fix, standardize, as well as verify and validate addresses against the USPS or the Canada Post.

With the tool, you can run millions of addresses against an official, authoritative database at unprecedented speed, and update them to comply with the standardized format that highlights the ZIP+4 values along with the geocoded location.

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Business benefits

How can address standardization benefit you?

Faster deliveries

Increase speed of delivery for shipping orders and direct mail newsletters by avoiding time verifying addresses

Optimal Employee Productivity

Valid and standardized address lists prevent staff from spending hours manually updating customer records, ensuring time efficiency

Reduce Returned Mails

Lower instances of returned mails delivered to incorrect addresses through precise geocoded latitude, longitude, and ZIP+4 values.

Improve customer satisfaction

On-time shipping order deliveries and mail campaigns can influence positive customer perceptions through online ratings, reviews, and NPS scores.

Minimize Mailing Costs

Save redundant packaging and postage costs for duplicate and inaccurate addresses or to households with a single copy.

Enhance Householding Precision

Enhance Householding Precision

Let’s compare

How accurate is our solution?

In-house implementations have a 10% chance of losing in-house personnel, so over 5 years, half of the in-house implementations lose the core member who ran and understood the matching program.

Detailed tests were completed on 15 different product comparisons with university, government, and private companies (80K to 8M records), and these results were found: (Note: this includes the effect of false positives)

Features of the solutionData LadderIBM Quality StageSAS DatafluxIn-House SolutionsComments
Match Accuracy (Between 40K to 8M record samples)96%91%84%65-85%Multi-threaded, in-memory, no-SQL processing to optimize for speed and accuracy. Speed is important, because the more match iterations you can run, the more accurate your results will be.
Software SpeedVery FastFastFastSlowA metric for ease of use. Here speed indicates time to first result, not necessary full cleansing.
Time to First Result15 Minutes2 Months+2 Months+3 Months+
Purchasing/Licensing Costing80 to 95% Below Competition$370K+$220K+$250K+Includes base license costs.

Frequently asked questions

Got more questions? Check this out

USPS stands for Unites States Postal Service, and it implements an independent mail service infrastructure across 50 states in the US and maintains a standardized database of mailable addresses in the country.
According to USPS, a standardized address spans three lines and covers the name of the receiver in the first line, street address in the second one, and the city, state, and zip code in the third line. Moreover, all letters are expected to be written in uppercase to ensure standardized format.
CASS stands for Coding Accuracy Support System, and it is a certification program by the USPS to ensure that software vendors are accurately using USPS information to validate and standardize address data for their users. To qualify for CASS certification, software vendors must offer delivery point validation (DPG) and a locatable address conversion system in their services.
Address standardization only converts addresses into a standardized and acceptable format. On the other hand, address verification validates that the address is a mailable, accurate, and valid location within the country for delivering mail.
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